Privacy policy
Provinssi App Privacy Notice
Provinssi Privacy Notice
PROVINSSI PRIVACY NOTICE
Provinssi.fi
Updated: 22 June 2026
- Data controller
Seinäjoki Festivals Oy
Business ID: 2326208-9
Vaasantie 11
60100 Seinäjoki
Finland
Email: info@provinssi.fi
For matters related to data protection, please contact:
Johannes Kinnunen
Lintulahdenkatu 10, 2nd Floor
00500 Helsinki
Finland
johannes@fullsteam.fi
For the Provinssi Paylogic Ticketing Platform, Seinäjoki Festivals Oy, as the event organiser, and Lippupiste Oy, as the ticket seller, act as Joint Controllers of personal data.
Lippupiste Oy
Business ID: 1789232-4
Kansikatu 5 B
33100 Tampere
Finland
Lippupiste Oy’s Privacy Notice is available on the Lippupiste website.
- Scope of this Privacy Notice
This Privacy Notice applies to the processing of personal data:
- on the Provinssi.fi website
- in Provinssi newsletters and marketing communications
- in the Provinssi ticket shop (Paylogic)
- in customer service
- in marketing campaigns
- in competitions and prize draws
- in surveys and feedback channels
The processing of personal data related to the Provinssi mobile application is described in a separate Privacy Notice for the application.
- Ticket Purchases and the Paylogic Ticketing Platform
When purchasing event tickets, accommodation, catering services, merchandise or other services through the Provinssi Paylogic Ticketing Platform, your personal data is processed by Seinäjoki Festivals Oy (Provinssi) and Lippupiste Oy acting as Joint Controllers.
The following categories of personal data may be collected and processed through the Paylogic Ticketing Platform:
- first and last name
- email address
- telephone number
- postal address
- date of birth
- purchase history
- order information
- payment transaction information
- marketing consents
- customer service information
- event and transaction history
Personal data may be used for purposes including:
- delivery of event tickets and services
- customer service
- event-related communications
- marketing
- personalisation of marketing communications
- creation of customer profiles
- event and content recommendations
- service development
- analytics
- marketing measurement
Data collected through the Paylogic Ticketing Platform may be combined with other customer, marketing and event-related data held by Provinssi for the purposes described in this Privacy Notice.
- Categories of Personal Data We Collect
We may process the following categories of personal data:
Contact Information
- first and last name
- email address
- telephone number
- postal address
- country of residence
Customer and Purchase Information
- event and order history
- purchased products and services
- payment transaction information
- customer service information
Marketing and Communication Information
- marketing consents
- marketing opt-outs
- newsletter opens
- clicks
- information related to the receipt of communications
Website Usage Information
- IP address
- browser and device information
- website usage data
- cookie data
- analytics data
Derived Data
We may derive information from personal data, including:
- interests
- event preferences
- customer segments
- customer profiles
- Sources of Personal Data
Personal data may be collected:
- directly from you
- through the Provinssi website
- through the Paylogic Ticketing Platform
- through newsletter subscription forms
- through competitions and campaigns
- through customer service interactions
- through cookies and analytics tools
- Legal Bases for Processing Personal Data
We process personal data on the following legal bases:
- performance of a contract
- legal obligation
- consent
- legitimate interest
The applicable legal basis depends on the purpose for which the personal data is processed.
- Purposes of Processing Personal Data
We process personal data for the following purposes:
Delivery of Services
- delivery of tickets and other products
- customer service
- event-related communications
- fulfilment of contractual obligations
Marketing and Communications
- newsletters
- email marketing
- SMS marketing
- pre-sales
- offers and campaigns
- event communications
Improving the Customer Experience
- development of services
- customer research
- processing of feedback
- analytics
Profiling and Personalisation
We may use personal data for:
- assessing interests
- creating customer profiles
- personalising marketing communications
- generating event and content recommendations
- creating customer segments
We do not carry out automated decision-making based on personal data that would produce legal effects or similarly significant effects for the data subject.
- Fanalists Customer Data Platform (CDP)
Provinssi uses the Fanalists Customer Data Platform (CDP).
Fanalists enables the combination of data collected from different sources, including:
- event purchase data
- marketing data
- website usage data
- marketing consents
The data is used for:
- creating customer profiles
- personalising marketing communications
- event recommendations
- improving the customer experience
- measuring marketing effectiveness
Fanalists acts as a Data Processor on behalf of Provinssi.
- Cooperation with Fullsteam Agency Oy
Marketing, customer relationship management, analytics and the development of digital services related to Provinssi are carried out in cooperation with Fullsteam Agency Oy.
As a result, personal data may also be processed by Fullsteam Agency Oy for the purposes of Provinssi marketing, customer service, analytics, customer relationship management and marketing communications.
Where you have provided Marketing Consent, personal data may also be used for marketing other events, concerts and festivals organised by Fullsteam Agency Oy, for generating event recommendations and for personalising marketing communications.
All processing of personal data takes place for the purposes described in this Privacy Notice and in accordance with applicable data protection legislation.
- 10.Marketing Consent
Where you have provided Marketing Consent, we may send you information about:
- Provinssi
- other events organised by Seinäjoki Festivals Oy
- other events organised by Fullsteam Agency Oy
- benefits
- offers
- campaigns
- pre-sales
- current news and updates
Communications may be sent via:
- SMS
- other electronic communication channels
Based on your Marketing Consent, we may also:
- assess your interests
- create customer profiles
- personalise marketing communications
- generate event and content recommendations
- combine data collected from different events, marketing channels, customer interactions and cookie data collected with your consent for the purpose of creating customer profiles, personalising marketing communications, and generating event and content recommendations
You may withdraw your consent at any time.
- 11.Brevo
Provinssi uses the Brevo platform for email and SMS communications.
Brevo is used to manage:
- newsletters
- marketing communications
- automated messages
- marketing consents
- communication preferences
Brevo acts as a Data Processor on behalf of Provinssi.
- 12.Cookies and Analytics
We use cookies and similar technologies for:
- ensuring the functionality of the website
- analytics
- measuring marketing effectiveness
- personalising marketing communications
- improving the customer experience
Technologies in use may include:
- Google Analytics 4
- Google Ads
- Meta Pixel
- TikTok Pixel
Subject to your consent, cookie data may be combined with other personal data for the purposes of marketing measurement, profiling and personalisation of marketing communications.
- 13.Disclosure of Personal Data
We may disclose or otherwise make personal data available for processing to the following service providers and partners:
- Paylogic
- Lippupiste Oy
- Fanalists
- Brevo
- Meta
- TikTok
- other technology and service providers used by Provinssi
Personal data is disclosed only to the extent necessary for the provision of services and the purposes described in this Privacy Notice.
- 14.Data Retention
We retain personal data only for as long as necessary for the purposes described in this Privacy Notice or to comply with legal obligations.
Personal data processed on the basis of Marketing Consent is generally retained until the data subject withdraws their consent or the data is no longer required for its original purpose.
Purchase-related data and customer relationship data may be retained for longer periods where required by legislation, accounting obligations or legitimate interests.
- 15.Rights of the Data Subject
You have the right to:
- access your personal data
- rectify inaccurate personal data
- request the deletion of personal data
- restrict the processing of personal data
- object to the processing of personal data
- receive your personal data in a transferable format
- withdraw your consent at any time
You may exercise your rights by contacting:
- 16.Right to Lodge a Complaint
You have the right to lodge a complaint with the Finnish Data Protection Authority.
Office of the Data Protection Ombudsman
PROVINSSI
APP PRIVACY NOTICE
Updated: 22 June 2026
- Data Controller
Seinäjoki Festivals Oy
Business ID: 2326208-9
Vaasantie 11
60100 Seinäjoki
Finland
Email: info@provinssi.fi
For privacy-related matters, please contact:
- Scope of this Privacy Notice
This Privacy Notice applies to the processing of personal data in connection with the use of the Provinssi mobile application.
This Privacy Notice applies to users of the application and to services, functionalities, content, event communications, analytics and marketing provided through the application.
The processing of personal data related to the Provinssi website and the Paylogic Ticketing Platform is described in a separate Provinssi.fi Privacy Notice.
- Categories of Personal Data We Collect
We may process the following categories of personal data:
Information Provided by the User
- name
- email address
- telephone number
- user preferences and settings
- marketing consents
- feedback and enquiries
Application Usage Information
- application usage history
- viewed content
- favourites
- usage of event and programme-related content
- information relating to the receipt of push notifications
Device Information
- device type
- operating system
- application version
- device identifiers
- IP address
Location and Movement Data
Subject to your consent, we may process:
- GPS location data
- event area location data
- movement-related data
- route and location history
- information relating to modes of movement
Sensor Data
The application may utilise device sensors, including:
- accelerometer
- gyroscope
- magnetometer
- barometer
for the purposes of application functionality, safety and analytics.
Derived Data
We may derive information from personal data, including:
- interests
- event preferences
- customer profiles
- customer segments
- Sources of Personal Data
Personal data may be collected:
- directly from the user
- through the use of the application
- from device sensors in accordance with permissions granted by the user
- from location services with the user’s consent
- from Provinssi digital services
- from the Paylogic Ticketing Platform
- from the Fanalists Customer Data Platform (CDP)
- through systems utilising cookies and similar technologies
- Legal Bases for Processing Personal Data
We process personal data on the following legal bases:
- performance of a contract
- legal obligation
- consent
- legitimate interest
Processing relating to location data, sensor data and push notifications is generally based on permissions and consents provided by the user.
- Purposes of Processing Personal Data
We process personal data for the following purposes:
Operation of the Application
- providing the application
- improving the user experience
- displaying content
- correcting faults and technical issues
Event Communications
- event announcements
- schedule updates
- safety notifications
- location-specific notifications
Marketing
- newsletters
- push notifications
- email marketing
- SMS marketing
- campaigns
- event recommendations
Profiling and Personalisation
We may use personal data for:
- assessing interests
- creating customer profiles
- personalising marketing communications
- generating event and content recommendations
- creating customer segments
We do not carry out automated decision-making based on personal data that would produce legal effects or similarly significant effects for the data subject.
- Safety, Crowd Analytics and Event Area Development
The application may be used to collect anonymised or pseudonymised location and movement data for the purposes of event area safety and service development.
Such data may be used for:
- identifying congested areas
- managing event area capacity
- improving traffic arrangements
- improving safety arrangements
- planning event area services
Data is processed primarily in aggregated form.
- Fanalists Customer Data Platform (CDP)
Provinssi uses the Fanalists Customer Data Platform (CDP).
Fanalists enables the combination of data collected from different sources, including:
- application usage data
- event purchase data
- marketing data
- marketing consents
- website usage data
The data is used for:
- creating customer profiles
- personalising marketing communications
- event recommendations
- improving the customer experience
- measuring marketing effectiveness
Fanalists acts as a Data Processor on behalf of Provinssi.
- Brevo
Provinssi uses the Brevo platform for email, SMS and marketing communications.
Brevo acts as a Data Processor on behalf of Provinssi.
- 10.Cookies, Analytics and Marketing Technologies
The application may utilise analytics, measurement and marketing technologies to:
- measure application usage
- improve services
- personalise marketing communications
- measure marketing effectiveness
Technologies in use may include:
- Google Analytics
- Google Ads
- Meta
- TikTok
- other similar analytics and marketing services
- 11.Disclosure of Personal Data
We may disclose or otherwise make personal data available for processing to the following service providers and partners:
- Fanalists
- Brevo
- Meta
- TikTok
- technical service providers of the application
- other technology and service providers used by Provinssi
Personal data is disclosed only to the extent necessary for the provision of services and the purposes described in this Privacy Notice.
- 12.Data Retention
We retain personal data only for as long as necessary for the purposes described in this Privacy Notice or to comply with legal obligations.
- 13.Rights of the Data Subject
You have the right to:
- access your personal data
- rectify inaccurate personal data
- request the deletion of personal data
- restrict the processing of personal data
- object to the processing of personal data
- receive your personal data in a transferable format
- withdraw your consent at any time
You may exercise your rights by contacting:
- 14.Right to Lodge a Complaint
You have the right to lodge a complaint with the Finnish Data Protection Authority.
Office of the Data Protection Ombudsman
